Purchase The Influence Principle

What You'll Learn in the Influence Principle

This course is broken down into six practical modules designed to help you understand, develop, protect, and multiply your leadership influence.

Lesson 1: Leadership Is Influence

Leadership is not defined by your title or position, but by your ability to positively influence others. Discover the difference between leading through authority and leading through influence, and why understanding this distinction changes how you lead.

Lesson 2: Earn the Right to Lead

Influence isn't automatically given with a leadership position; it must be earned through your character, competence, consistency, connection, care, and credibility. Learn the characteristics and behaviors that cause people to trust, respect, and willingly follow your leadership.

Lesson 3: The Influence Account

Every interaction with your team either makes a deposit into or a withdrawal from your influence account. Learn how your daily decisions, conversations, and behaviors build or diminish the trust and credibility necessary to lead effectively.

Lesson 4: Losing the Room

Leaders can lose their influence long before they realize people have stopped following them. Identify the attitudes, behaviors, and leadership mistakes that cause people to disengage, lose trust, and withdraw their willingness to follow.

Lesson 5: Protect What You've Earned

Earning influence is important, but maintaining it requires intentionality, discipline, and self-awareness. Learn how to protect the trust and credibility you've established by managing your emotions, remaining consistent, and leading with integrity.

Lesson 6: Influence That Multiplies

The greatest measure of your influence isn't simply how many people follow you, but how many people become better leaders because of you. Discover how to multiply your leadership impact by developing others, empowering your team, and creating leaders who positively influence those around them.